European motorsafety Campaign Lucky 13

Lucky 13, designed and produced by Studio Noord from Amsterdam  will explain with his clumsy behaviour what to look out for when we ride our scooter or motorcycle. The objective of this safety campaign is to make riders aware, in an entertaining way, of the risks coming from the roadway itself. 
 

ACEM, the Motorcycle Industry in Europe, has chosen a cartoon character to pinpoint the potential risks related to the infrastructure. 

The campaign features 13 episodes released on a monthly basis. Each issue focuses on a particular risk factor giving tips and recommendations to riders on how to best tackle these.

The cartoons are translated in 12 languases and distributed in over 14 countries.